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Think about the last time you waited months to see a specialist. Or watched a small business owner you know struggle to compete against a larger company with more technology and more resources. Or heard that a young person you know left Canada for a better job offer...

If you have been trying to figure out your content strategy lately, you have probably run into two very different pieces of advice. One camp says you need a polished, professional video to look credible. The other says authentic, phone-filmed content outperforms...

If you are a Canadian brand trying to hire a UGC creator, or a creator trying to figure out what to charge, pricing is usually where things stall. Numbers vary wildly online, most guides are written in U.S. dollars, and very few reflect what Canadian brands are...