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 How a Family-Owned Trucking Company Tripled Their Leads Online

Clifford R Smith Trucking went from offline referrals to online success by launching their first website and reclaiming their Google Business Profile.

GOOGLE

MY BUSINESS

WEB

DESIGN

Clifford R Smith Trucking Co – Case Study

Services

About the Company

Clifford R Smith Trucking Co Ltd is a family-owned transport business based in Brooks, Alberta, with over 40 years of experience hauling bulk goods like grain, fertilizer, and sawdust across southern Alberta.

Web Design & Launch

We built their first-ever website fast, mobile-friendly, and structured for local visibility. The site features key pages like Home, Services, Employment, About, Contact, and a streamlined job application form.

Local SEO Strategy

To improve visibility in Brooks and nearby towns, we created targeted content and optimized their website structure for location-specific keywords and trucking-related searches.

Google Business Profile Recovery

After years of lost access, we helped reclaim ownership of their GMB listing. This allowed them to update hours, service areas, and manage reviews critical for appearing in local search.

Ongoing GMB & Website Management

We continue to manage monthly updates, GMB, analytics tracking, and local search performance, ensuring continued growth and lead generation.

A 3X Increase in Client Inquiries in Just Months

Within weeks of going live, their GMB was receiving calls, and the new website was ranking for trucking services in Southern Alberta. The results were fast and measurable.

40+ Years in Business. Now Digitally Enabled.

We’re proud to help small, legacy businesses like Cliff’s embrace the next chapter.

Process

How We Transformed Their Online Presence

Our 4-Step Process for GMB & Website Success

Discovery & Goals

We met with Cliff to understand the company’s legacy, service area, and goals from increasing visibility to hiring more drivers.

GMB Recovery & Optimization

We reclaimed their Google Business Profile, updated all business info, and optimized it for local trucking searches in Brooks. 

Website Design & Launch

We designed a clean, mobile-optimized site with key pages and calls to action, built to convert local leads and job applicants.

Ongoing Management & Growth

Monthly GMB, SEO monitoring, and web updates help them stay competitive, visible, and connected with new clients.

Testimonials

Real Results from Local Businesses

We don’t just build websites  we build momentum. Hear directly from business owners who’ve seen measurable growth through our digital strategies.

If Media built our website and set up our Google Business profile. As a family trucking business, we now get new clients who find us online and book us for loads. They made a big difference in helping us grow.

★★★★★

Clliford Smith

Clifford R Smith Trucking Co Ltd

Call Us Today

403-545-0195

for Website Health, Performance & Security