6 Facts About Video Marketing for Small Business (2022)
All over the world, owners of small and medium businesses get plenty of information about marketing their businesses online using video. Whether a new business or a well-established brand looking to optimize marketing efforts, here’s how to get started with a video. The question will probably come up. Can I increase my business sales through video marketing? The answer is definitely Yes! Now we get that question out of the way. Let’s see why video marketing is so effective for small businesses. Small businesses benefit from video marketing by increasing brand awareness, boosting online presence, humanizing brands, building engagement and trust, and producing cheaply and efficiently, but their ultimate effect is to generate sales.
Here are five essential reasons to create a branding video now.
1. Tell Better Story
There is no better strategy than telling a story to capture buyers’ attention. And who is there to share your story better than your customers?
Videos featuring client testimonials provide your clients with an honest, unscripted perspective on your products. It gives your brand the credibility it needs among your target market and puts a face to your business. The good news is that If Media has subscription video packages that are explicitly designed for this type of content.
Live video will account for 13 % of traffic by 2021. (Cisco).
Did you know that Facebook Live and Instagram stories are available? Say you’re a digital marketer or aspiring to be one. If that is the case, you’ll need to learn how to create videos and optimize them for search engines. You can use Instagram Stories, Snapchat, and TikTok to give your friends and followers a glimpse into what’s going on in your life, and all three are terrific tools for getting creative. This series of videos is easily accessible as they are available 24 hours a day. Helping marketers create ads that focus on time-sensitive promotions.
3. Maintaining competitiveness
Most marketers feel that video is an excellent investment for lead generation. 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Hubspot).
Using marketing videos to convey important messages about your product or service to a potential online customer is undoubtedly an intelligent move. A short, unique explainer video can do wonders for educating your viewers on your product or the brand’s ins and outs. You can quickly grab and hold their attention using storytelling and special media.
4. Search Engine Optimisation
Video viewing will account for 82% of all internet traffic by 2022. (Cisco).
What does that mean to your businesses?
Well, search engines, such as Google, love video content, so your SEO will significantly improve if you’re using video on your website. However, ensuring they are appropriately optimized and include keyword phrases, precise descriptions, and an appealing title is all part of optimizing your website.
5. Informative and Educational
According to Hubspot, “97% of marketers claim that videos help customers understand products.” Marketers are no longer making sales pitches because consumers have too many choices. Clients can search online for the best presentation and buy it with one click. The more information you provide about your product online, the more leads and clients you’ll get.
6. Video’s popularity is growing
If you aren’t yet convinced of video marketing’s benefits, let me sway you with this: the average time spent watching videos online is on the rise. In 2019, users spent an average of six hours and 48 minutes watching online videos – up 59 percent from 2016 (Limelight, 2019).
All signs indicate that this trend will continue. Under 36, audiences spend more time watching videos online than on traditional broadcast media such as television.
Video marketing offers countless benefits to small business owners. You’ll never know what kind of video suits your business until you try it. Small businesses could use many different videos, including video advertising, social media, and video SEO. Hopefully, we have shown why video marketing is so effective. Now that you know how important video marketing is to small businesses’ income, we hope you can appreciate why it’s so effective. If Media would be pleased to answer your questions about how your businesses can benefit from video marketing. We particularly like supporting small businesses.
Mohammed Abdullahi Adan (Siidii)